For this personal project, I created an eCommerce website for a home decor brand, Jade and Wyatt.
The aim of this project was to design an eCommerce experience based on best practices to boost conversion rates and drive overall sales.
Ecommerce Experience
To provide the best eCommerce experience, it's essential to focus on creating an intuitive, fast, and secure shopping journey with easy navigation, comprehensive product details, a smooth checkout process, and mobile optimization. Prioritizing user trust, offering personalized recommendations, and delivering excellent customer support are key factors to consider. A thoughtfully designed, user-focused eCommerce website not only enhances the user experience but also drives higher conversions and sales.
Easy Navigation
A well-organized and easy-to-follow navigation helps users process information more efficiently, reducing mental effort needed to understand how to use the system. Categories and subcategories should follow a logical hierarchy. Information should be grouped meaningfully, and the structure should make sense to the user. This makes it easier for users to navigate through different sections.
Browse Products
A well-designed product page, from a UI/UX perspective, aims to engage users, deliver key information, and lead them toward making a purchase decision. Breadcrumbs help users understand their position on the site and allow easy navigation back to previous pages. The product name should be prominent and easy to read, while the price must be clearly visible and easy to find. Discounts or sales should be clearly highlighted, with the original and discounted prices shown for clarity.
Product Details
An excellent product detail page is both clear and engaging, blending high-quality visuals, concise product details, intuitive navigation, and elements that build trust to offer a smooth shopping experience. It should make applying discount codes easy, allowing users to enter them before completing their purchase. The page must feel personalized and responsive, ensuring users have easy access to all the information they need.
Add to Cart
A seamless and intuitive "Add to Cart" process minimizes friction, making it easier for users to complete their purchases. Clear visual cues, such as a slide-in animation, confirm that an item has been successfully added, helping to build trust and eliminate uncertainty. Features like "Continue Shopping" buttons or a mini-cart view that displays selected items keep users engaged, allowing them to explore more products without losing track of their choices. A confusing or cluttered cart experience can lead to abandoned purchases, while a smooth, user-friendly "Add to Cart" journey encourages users to either keep shopping or move on to checkout without distractions.
Mobile-Optimized
A mobile-optimized design guarantees that users can easily access and navigate your website across any device, delivering a smooth experience no matter the screen size or platform. It ensures that UI elements like buttons, forms, and images are appropriately sized and arranged for effortless interaction on smaller screens, minimizing the need for excessive zooming or scrolling. A well-optimized mobile site also helps your brand stand out in a competitive market. If your competitors aren't offering an excellent mobile experience, providing one can set you apart and attract more customers.
Summary
A well-organized navigation system and a well-designed product page are key to creating an efficient and engaging user experience. Navigation should follow a logical structure, with categories and subcategories grouped meaningfully to reduce mental effort and make it easy for users to explore different sections. On the product page, key information such as the product name, price, and discounts should be clearly visible, and breadcrumbs should help users understand their position and navigate easily. The page should blend high-quality visuals, concise product details, intuitive navigation, and trust-building elements to guide users toward making a purchase. It should also support easy entry of discount codes and be responsive, ensuring users can access all necessary information smoothly.